BRIEFING
Branding for the new cultural talk show Go Chill Stay Chill, aligned with the main brand Go Chill - "a ready to drink" cold coffee.
This series of interviews came to life as an owned content from Go Chill by Delta, relevant and entertaining for the customers and future community, hosted by Yolanda Tati and Rodrigo Gomes on Youtube, shared on social media and Spotify.

IDEA
The idea behind it was to create a new brand, a child of Go Chill, more relaxed, creamy and young. Our challenge was also to deliver graphic elements and visuals that could be used on the youtube show that reminded us of the sweet coffee drink. At the same time it was inspired by the content itself: funny and interesting people who make their living by doing music, urban art, surf or humor.

With a warm palette and a bold custom made type (which hides coffee drops in its interior) the logotype is assembled by a surf and graffiti vibe, guaranteeing the protection of the mother-brand in a 'speech balloon'.